Privacy Policy

1. Who we are

Trendy Beat Network LTD ("we", "us", "our") operates the Website. We are the data controller for personal data collected through this marketing site and its forms, unless stated otherwise.

Registered office: 20-22 Wenlock Road, London N1 7GU, United Kingdom.

Product platforms (for example API Direct after access is granted) may be covered by separate agreements and privacy terms issued at onboarding. This policy covers the public Website and marketing forms.

2. Contact for privacy matters

For privacy requests or questions, use our contact form and select the Legal category. You may also write to the registered office address above.

3. Personal data we collect

"Personal data" means information relating to an identified or identifiable natural person. Depending on how you use the Website, we may collect:

• Data you provide. Name, email address, phone number, company or label details, role, message content, and other fields you complete on application, contact, newsletter, or waitlist forms.
• Security and abuse-prevention data. Cloudflare Turnstile verification tokens and related signals used to reduce spam and automated abuse.
• Technical and log data. IP address, approximate request metadata, browser type, and similar server-log information generated when you visit the Website.
• Analytics data (with consent). If you accept analytics cookies, Google Analytics may collect page views, approximate location, device or browser details, and similar usage metrics.

4. Children's privacy

The Website is intended for adults in a business or professional context. Please do not use our forms if you are under 16. We do not knowingly collect personal data from children under 16. If you believe a child has submitted data to us, contact us via the Legal category on the contact form and we will take steps to delete it.

5. How we use personal data

We use personal data for the purposes below, and only where we have a lawful basis to do so:

• Responding and operating the Website. To review applications, answer inquiries, send requested product updates, and operate forms securely (legitimate interests and/or steps prior to a contract; consent where required for marketing emails).
• Security and fraud prevention. To protect forms and infrastructure from spam, bots, and abuse (legitimate interests).
• Analytics and improvement. To understand how the Website is used and improve it, only where you have accepted analytics cookies (consent).
• Legal obligations. To comply with applicable law, respond to lawful requests, or establish and defend legal claims.

We do not sell personal data.

6. Sharing with processors and third parties

We keep personal data confidential and share it only as needed to run the Website or as required by law. Current categories of recipients include:

• Email delivery. Resend, for delivering form notifications and requested update emails.
• Security and hosting. Cloudflare, for network security, Turnstile bot protection, and related infrastructure.
• Analytics. Google Analytics, only after you accept analytics cookies.
• Authorities. Regulators, courts, or law enforcement where required by law or a binding order.

Processors act on our instructions and are expected to implement appropriate technical and organizational measures. We may also share information with professional advisers under confidentiality where needed for legal, audit, or compliance purposes.

7. Cookies and similar technologies

We use essential cookies and similar technologies so the Website can function securely, and optional analytics cookies only after consent. Details, categories, and how to change your choice are in our Cookie Policy.

8. Retention

We retain form submissions and related records only as long as needed for the purpose collected, for legal or accounting obligations, or for dispute resolution. When retention is no longer necessary, we delete or anonymize the data. Server logs and security records are kept for shorter operational periods unless a security or legal issue requires longer retention.

9. International transfers

We are based in the United Kingdom. Some processors (for example cloud, email, or analytics providers) may process data in other countries, including the United States or elsewhere in the European Economic Area.

Where personal data is transferred outside the UK (or EEA, where applicable) to a country without an adequacy decision, we rely on appropriate safeguards such as standard contractual clauses or equivalent transfer tools offered by the provider, together with any supplementary measures they publish.

10. How we secure data

We use commercially reasonable technical and organizational measures to protect personal data against loss, misuse, unauthorized access, disclosure, alteration, and destruction. No method of transmission or storage is completely secure. If we become aware of a personal data breach that requires notification, we will notify regulators and affected individuals as required by law.

11. Your privacy rights

Depending on your location, you may have rights under UK or EU data protection law, including rights to:

• access a copy of your personal data;
• correct inaccurate or incomplete data;
• request erasure in certain circumstances;
• restrict or object to certain processing;
• withdraw consent where processing is based on consent (without affecting prior lawful processing);
• data portability, where technically feasible and legally applicable;
• not be subject to solely automated decisions that produce legal or similarly significant effects (we do not make such decisions on this Website).

To exercise these rights, use the contact form (Legal category). We may need to verify your identity before responding. You also have the right to complain to the UK Information Commissioner's Office (ICO) or your local supervisory authority.

12. Links to other sites

The Website may link to third-party sites. Their privacy practices are governed by their own policies. We are not responsible for third-party content or privacy practices.

13. Changes to this policy

We may update this Privacy Policy from time to time. The "Last updated" date at the top of this page will change when we do. Material changes may also be highlighted on the Website. Continued use of the Website after an update means you should review the revised policy.

14. Contact

Privacy questions: use the contact form with category Legal, or write to Trendy Beat Network LTD, 20-22 Wenlock Road, London N1 7GU, United Kingdom. For cookies, see the Cookie Policy.